Category Archives: Business News

How to Actively Engage Your Subscribers Through Email Marketing

Email marketing has persisted over time and it allows marketers to effectively connect with their audience. Ideally, a business needs to connect in a highly personalised way, whilst staying on budget.

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Transforming Your Business Into The Digital Age

Technology is dramatically progressing with new inventions and new ways to do familiar things. Keeping up with the latest trends in technology is a necessity for your business to survive in a market f

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Thrive With Live Chat

Live chat is still a relatively new and under utilised tool, but more and more websites are now capitalising on live chat support systems. Time is money, and timing is everything when it comes to sale

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Driving Traffic To New Heights

Lack of website traffic is one of the most common challenges that online business owners face today. It’s simple to understand how important traffic is to any website. In essence, traffic is the lif

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The Essentials Of An Engaging Digital Brand Experience

The rapid progression in technology, globalisation, and the rise of consumer connectedness are dramatically transforming the environment we live in. With this new environment, many traditional retaile

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Why Social Media Marketing Is Critical For B2B

Social media has been around for less than a decade and everyone and anyone is using social media more and more nowadays. The majority of us use this phenomenon for personal use. However more recently

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Effective Retention Marketing Strategies for Your Online Business

Every business wants to generate new customers. But most of the time, generating new customers online can be more costly than retaining the ones you already have. Retention marketing focuses on creati

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Website Tips: What NOT To Do

There are many dos and don'ts when it comes to what to have for your website. But what are the main don’ts that all website designers should be aware of? MLK Marketing explores some of the best ways

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The Heat Is On: 5 Things Heat Map Tests Can Tell You

By analysing a heat map, you can get a whole heap of information that can be invaluable for your business. Why? Because the more insight you have when it comes to your existing and potential customers

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The Simple 6: How To Add Credibility To Your Website

Credibility. We all want it, but do we all have it? No, not even close. Unless your business dominates the field (or the globe) such as tech giants Apple and Samsung, then credibility is extremely d

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The Essentials Of A Successful eCommerce Website

In order to successfully build and run an eCommerce website, MLK Marketing shifts from the business perspective and examines the matter from the client’s point of view. What is it that client’s ar

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Battle Of The Web Layout Designs; Which One Should You Choose?

There are many different types of web layout designs that are available today, making it a difficult decision when it comes to selecting the one that is right for you. It has become a burning question

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Increase Productivity In The Workplace The Fun Way

You’ve all heard of the saying “you are the product of your environment” right? Being around people and environments that are positive and healthy can be a good thing for overall well being as w

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Signs That Your Business Is In Need Of A Marketing Revamp

Online marketing. One of the fundamental components of running a successful and thriving business. Online marketing plays a huge role when it comes to getting your business known to a large proportion

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6 Hot Tips On How To Motivate Your Staff

One of the major components of running and expanding your small, medium or large business is the presence of staff. With a growing business, it is usually close to impossible to look after the growing

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Big Benefits For Small Businesses With Social Media

Social media is taking the business world by storm, as it is a terrific platform where your business can share meaningful information and useful content with a significantly larger proportion of both

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5 Ways To Improve Your Business In 2016

Building a business is no easy task by any means. There are countless things to consider even before entertaining the thought of running a thriving, strong and continually expanding business. Many peo

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The Importance of Branding. Let Your Business Be Known

Getting your business recognised by a wide proportion of the market is one of the ultimate goals of any business owner. The thing about branding is that you need to get it right, as it is one of the f

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Mobile Phone Data Recovery

Our CEO, Michael Kamitsis elaborates on mobile phone data recovery & security on Channel 9 News. Did you delete that embarrassing picture from last night? Did you remove all your passwords

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Welcome to the MLK Marketing Blog

MLK Marketing is delighted to announce the initiation of a brand-new, informative and client friendly blog interface. We will be posting articles regularly, in regards to marketing, I.T and computers

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